Jack Daniel's White Rabbit Saloon Tennessee Sour Mash Whiskey (Special Edition)

$149.00
Overview
Tennessee Whiskey, Special Edition | Jack Daniel's, Lynchburg, Tennessee · 43% ABV

Jack Daniel's White Rabbit Saloon is named after the actual bar Jack Daniel himself opened in Lynchburg in the late 1800s. Released in 2012 to mark the saloon's 120th anniversary, it's the same charcoal-mellowed Tennessee whiskey Jack Daniel's is known for, bottled a notch stronger than standard Old No. 7 for a bit more weight and warmth. Real history behind the label, not just a new design.

Product Details
Attribute Detail
Brand Jack Daniel's
Producer Jack Daniel's Distillery
Country / Region USA, Lynchburg, Tennessee
Style Tennessee Whiskey, Special Edition
Mash Bill Jack Daniel's traditional corn, rye and malted barley mash bill
Age Statement NAS
ABV 43%
Cask Type New American oak barrels, charcoal mellowed before ageing
Bottle Size 700ml
Release Type Special Edition (originally released 2012, anniversary of the White Rabbit Saloon)
Tasting Notes
  • Nose: Sweet vanilla, caramel and toasted oak, with soft spice, mellow fruit and a touch of banana.
  • Palate: Smooth and rounded, caramel and vanilla with toasted wood, gentle pepper and brown sugar.
  • Finish: Warming and a little richer than standard Old No. 7, with lingering oak, spice and mellow sweetness.
What sets this bottle apart
  • Named after the White Rabbit Saloon, the Lynchburg bar Jack Daniel himself opened in the late 1800s
  • Released in 2012 to mark the saloon's 120th anniversary, later reissued more widely as a Special Edition
  • Bottled at 43% ABV, a step up from standard Old No. 7's 40%, for a bit more body
  • Goes through the same Lincoln County Process charcoal mellowing as every Jack Daniel's whiskey
  • A genuine piece of Jack Daniel's own history rather than just a repackaged label
Distillery Information

Jack Daniel Distillery in Lynchburg, Tennessee has been making whiskey the same way since Jack Daniel himself started it. The White Rabbit Saloon was a real bar he opened in town in the late 19th century, part of the social history that grew up around the distillery. This bottle was released to honour the saloon's 120th anniversary, tying the whiskey directly back to Jack Daniel's own Lynchburg story.

Who this bottle is for
  • Jack Daniel's fans who want a genuine piece of Lynchburg history
  • Collectors chasing limited and anniversary editions
  • Drinkers who like the classic Old No. 7 profile with a bit more body
  • Anyone building out a shelf of Jack Daniel's special releases
How to enjoy

  • Neat, to get the full vanilla, caramel, and oak character at 43%
  • Over ice if you want it a bit softer and easier drinking
  • With cola for the classic Jack Daniel's serve
  • In an Old Fashioned for a smoother, sweeter twist

Why we curate it

White Rabbit Saloon isn't just another special label on the same old bottle: it's tied to a real place in Jack Daniel's own history. A bit more proof, the same easy-drinking character, and a genuine story behind it. Good bourbon doesn't need a speech, but this one's got one anyway.