Brand Profile | Tequila
100% Blue Weber Agave  ·  Highlands (Los Altos), Jalisco  ·  Co-founded by Aron Marquez and Mark Wahlberg

Flecha Azul is made in the Highlands of Jalisco using estate-grown Blue Weber agave. The brand was founded by entrepreneur Aron Marquez and later partnered with Mark Wahlberg, but the production side is built on a working relationship with master distiller Carlos Camarena, one of the more respected names in Highland tequila.

Highland agave at altitude tends to be sweeter and softer than valley plants, and the brand leans into that. Slow cooking, traditional fermentation and double distillation, with the aged bottles rested in oak before being bottled at 40% ABV.

Flecha Azul was founded by Aron Marquez, a Texas entrepreneur with family ties to Mexico, who set out to make a Highland tequila with serious production backing. The brand later brought on Mark Wahlberg as a co-founder and partner, elevating the label's profile and expanding its reach.

The name translates to "Blue Arrow", a nod to the Blue Weber agave at the heart of the brand. The production is anchored in the Jalisco Highlands, and the focus has always been on agave-forward tequila that holds up against more established names in the same price range.

The pitch is straightforward. A celebrity-backed tequila with proper Highland production behind it, not just a label slapped on someone else's juice. The liquid is the focus; the marketing isn't doing the heavy lifting.

What it brings to the shelf:

• 100% Blue Weber agave from the Highlands of Jalisco
• Co-founded by Aron Marquez and Mark Wahlberg
• Highland agave is grown at an altitude for natural sweetness and softness
• Traditional production with double distillation
• Full Blanco / Reposado / Añejo range to cover the lineup
• Smooth, agave-forward style across the bottles

If you've been buying the bigger celebrity tequilas and want one that drinks a bit more like a proper Highland bottle, Flecha Azul is worth a look.

Traditional Highland production is kept simple. Agave does the heavy lifting; the aging supports it.

• Agave: 100% Blue Weber, grown in the Highlands of Jalisco
• Cooking: Slow-cooked to break the agave down properly
• Fermentation: Traditional fermentation at the distillery
• Distillation: Double distilled
• Aging: Blanco unaged. Reposado rested in oak. Añejo aged longer for a richer profile.
• ABV: Bottled at 40%

Highland agave plus traditional production. That's the whole framework, and it's what holds the range together from the Blanco through the Añejo.