Brand Profile | Tequila 100% Blue Weber Agave · Jamay, Jalisco · Max World Trading (NOM 1602)

Casa Don Ramón dates back to 1986, when a small spirits company took its first steps in Jalisco. Founded by Eric Ramón, it
grew into a dedicated premium tequila house in 1996, built around Blue Weber agave grown in the mineral-rich soil of the
Jalisco highlands.

The brand was acquired in 2018 by the Dialce group, a subsidiary of IIDEA Group, and now exports to more than 40
countries. Mexican singer Luis Miguel later became a shareholder, lending his name to special editions like the ceramic-finished Añejo, while Pierce Brosnan serves as the brand's global ambassador.

Eric Ramón founded what became Casa Don Ramón in Jalisco in 1986, formalising it as a premium tequila brand a decade
later in 1996. The 2018 acquisition by Dialce, part of the IIDEA Group, gave the brand greater production and distribution
muscle, helping push Don Ramón into more than 40 export markets.

Don Ramón's Reposado has picked up a Silver Medal at the San Francisco World Spirits Competition, and the brand's profile
has only grown since Mexican singer Luis Miguel signed on as a shareholder, co-creating limited-edition ceramic and
diamond-cut bottles that have since been recognised in international competitions. Pierce Brosnan's role as global brand
ambassador has added further reach.

Don Ramón leans hard into presentation. Beyond the liquid, the brand is known for handcrafted, individually numbered
bottles, Swarovski crystal-adorned limited editions, and a Diamond Cut technique that turns the bottle itself into a collector's item.

What it brings to the shelf:

• 100% Blue Weber agave, hand-harvested from the Jalisco highlands after up to seven years' maturity
• Handcrafted, individually numbered bottles
• Swarovski crystal and Diamond Cut limited editions
• Luis Miguel as shareholder and collaborator on ceramic special editions
• Pierce Brosnan as global brand ambassador
• Exported to more than 40 countries, with a Silver Medal at the San Francisco World Spirits Competition

If you want a tequila that doubles as a display piece, and a range that scales from an easy Plata up to a 25-year Extra Añejo,
Don Ramón is worth the pour.

Traditional roasting and fermentation feeding into modern column-still distillation, with the Cristalino line taking one extra
pass through filtration.

• Agave: 100% Blue Weber, hand-harvested by jimadores in the Jalisco highlands after up to seven years' growth
• Cooking: Acid-thermal hydrolysis, drawing on traditional stone-oven roasting methods to release the agave's sugars
• Fermentation: Stainless steel tanks
• Distillation: Column stills at Max World Trading, NOM 1602, in Jamay
• Bottling: Handcrafted and individually numbered; Cristalino expressions re-filtered after ageing to restore clarity
  without losing barrel character
• Ageing: Plata unaged. Reposado and Añejo rested in American and French oak. Extra Añejo aged 25 years for the
  flagship release.
  

Seven-year agave, stone-oven roasting, and a modern finish. That's what Don Ramón is built on.