Brand Profile | Tequila
100% Blue Weber Agave · Los Altos, Jalisco (Highlands) · Don Fulano Family

Cimarrón comes out of the Fonseca family, the same crew behind Don Fulano. The Fonsecas have been growing agave in the highlands of Jalisco for five generations, so this isn't a brand built on marketing. It's built on actual fields and actual agave.

The whole operation is family run. They grow the agave themselves, control the production, and put the same care into Cimarrón that they put into their higher-end stuff. The difference is Cimarrón is set up to be the everyday bottle. Same family, same standards, sharper price.

The Fonseca family has been in agave for five generations, working the highlands of Jalisco. They moved on to making their own tequila the way they thought it should be done, with their own agave, their own water, and no shortcuts.

Don Fulano is the family's higher-end label, and Cimarrón was built as the everyday bottle from the same stable. Same agave, same family, same process. The idea was simple. Make a proper highland tequila that doesn't cost a fortune, and put it on shelves where the big mixto brands usually sit.

It's done well for itself. Cimarrón has earned a strong reputation among bartenders and tequila drinkers who know what they're after, mostly because it punches well above its price point.

The big one is value. Cimarrón is one of the best price-to-quality tequilas you can put on a shelf. 100% Blue Weber agave, highland origin, no additives, made by a family that grows its own agave. That's not a description you usually get at this price point.

What it brings to the shelf:

• 100% Blue Weber agave, grown by the Fonseca family in the highlands
• From the same family as Don Fulano, made to the same standards
• No additives, no glycerin, no sugar dressed up to soften the liquid
• Highland agave character, sweeter and softer than valley tequila
• Priced to drink any night of the week

If you've been buying the big supermarket bottles and want to step up to a proper 100% agave tequila without spending big, Cimarrón is one of the easiest upgrades on the shelf.

Same approach as the higher-end family bottles. Just kept simple and made at a price point that still works.

• Agave: 100% Blue Weber, grown by the Fonseca family in Los Altos, Jalisco
• Cooking: Slow cooked to break down the agave properly, no pressure-cooker shortcuts
• Fermentation: Done at the family distillery
• Distillation: Double distilled
• Additives: None, at any stage
• Aging: Blanco unaged. Reposado rested in American oak.

Honest agave, clean process, no dressing it up. That's the whole pitch.