About: Rare Character Whiskey Company

Our deep dive into Rare Character Whiskey Company’s explosive growth and astounding auction potential revealed a fascinating profile on the company. While some of Rare Character’s whiskey offerings are sourced from well-known distilleries like Brook Hill, Old Cassidy, and Pride of Edison County, the Rare Character Single Barrel Series stands out as a unique and exceptional collection.

“Every day, I’m paranoid someone will open a bottle of something I’ve picked and call me a hack,” says co-founder and co-owner of Rare Character Whiskey Company Pablo Moix. The 49 year old entrepreneur still struggles to wrap his head around the exploding success of Rare Character bottles; “I have no fallback plan; this has to work.”  

What started as a pandemic business in 2021 has blown up into six sub-brands, each with rabid followings, many of which are already selling at ten times the suggested retail price at Sotheby's and Unicorn Auctions. Rare Character (RC) fan groups on Facebook boast thousands of members, some showboating immense collections. When liquor stores post their single barrels, the entire allocation is often sold out within minutes.

But work it has. Rare Character Whiskey Company has become the next “it” brand in American whiskey.

What started as a pandemic business in 2021 has evolved into a phenomenon. 

Many brands in the whiskey market have traditionally sourced their products from well-known distilleries like MGP in Indiana or Bardstown Bourbon Company. However, Moix  sees a unique opportunity in exploring flavours outside the typical profiles commonly found in the market. 

What sets Rare Character apart?

According to Moix, the American whiskey market tends to be predictable and lacks excitement. The conventional approach of ensuring consistency across different batches limits the potential for innovation and creativity. With Rare Character, the emphasis shifts towards uncovering odd and unusual whiskeys that offer a new and intriguing drinking experience.

Embracing uniqueness in whiskey

Moix's philosophy challenges the notion that all bourbons should adhere to a standard flavor profile. By seeking out unconventional whiskeys that still maintain a high level of quality and accessibility, Rare Character aims to push the boundaries of traditional whiskey production. This approach opens up a world of possibilities for whiskey enthusiasts looking to explore new and exciting flavors.

Breaking the mold of traditional bourbon

One of the key distinctions of Rare Character is its departure from the norm. While consistency is essential in the whiskey industry, Moix believes that there is room for experimentation and deviation from the status quo. By bottling unique and rare whiskeys, the brand offers consumers a chance to savor something truly special and out of the ordinary.

Moix's commitment to showcasing the diversity and complexity of American whiskey sets Rare Character apart from the competition. The brand's dedication to sourcing exceptional spirits with rare characteristics demonstrates a passion for innovation and a willingness to challenge the conventions of the industry.

What Makes Rare Character Collectibles Stand Out?

The success of Rare Character Collectibles can be attributed to its unique and limited-edition offerings. These collectibles are not only aesthetically appealing but also hold significant value for collectors. The brand's ability to tap into popular culture trends and create exclusive pieces has set it apart in the market.

Why Are Rare Character Collectibles in High Demand?

With a growing fan base and limited availability, Rare Character Collectibles have become highly sought after by collectors and enthusiasts alike. The scarcity of these items has driven up demand, leading to some pieces selling at ten times the suggested retail price at prestigious auction houses like Sotheby's and Unicorn Auctions.

How Has Rare Character Collectibles Captured the Market?

Through strategic partnerships and collaborations, Rare Character Collectibles has been able to reach a wider audience and expand its reach. By leveraging social media and online platforms, the brand has created a buzz around its products, attracting a diverse group of collectors from around the world.

What Sets Rare Character Collectibles Apart from Other Brands?

One key factor that sets Rare Character Collectibles apart is its commitment to quality and authenticity. Each piece is carefully crafted and authenticated, ensuring that collectors are investing in genuine and valuable items. This dedication to excellence has helped the brand build trust and credibility within the industry.

In conclusion, the journey of Rare Character Collectibles from a pandemic business to a thriving brand with multiple sub-brands is a testament to its innovative approach and strong connection with its audience. As the demand for unique and exclusive collectibles continues to grow, Rare Character Collectibles is well-positioned to remain a leader in the market.

What sets the Rare Character Single Barrel Series apart?

The Rare Character Single Barrel Series distinguishes itself by offering whiskey enthusiasts a one-of-a-kind tasting experience. Each barrel is carefully selected and bottled individually, ensuring that every bottle captures the essence of the specific barrel it came from. This attention to detail results in a diverse range of flavors and aromas that cater to the most discerning palates.

How does the Single Barrel Series contribute to Rare Character's success?

The Single Barrel Series has played a significant role in Rare Character Whiskey Company's rapid growth and increasing auction potential. Whiskey connoisseurs and collectors are drawn to the exclusivity and quality of these single barrel releases, driving up demand and prices at auctions and specialty whiskey shops. The limited availability of each barrel adds to the allure of the series, making it a sought-after addition to any whiskey collection.

What can enthusiasts expect from the Single Barrel Series?

Enthusiasts can expect a diverse range of flavour profiles and characteristics from the Rare Character Single Barrel Series. Each barrel offers a unique tasting experience, with notes of caramel, vanilla, oak, and spice that vary from barrel to barrel. Whether you prefer a smooth and mellow bourbon or a bold and robust rye, the Single Barrel Series has something to satisfy every whiskey lover's palate.

As Rare Character Whiskey Company continues to expand its presence in the whiskey market, the Single Barrel Series remains a cornerstone of its success. With its exceptional quality, limited availability, and unparalleled tasting experience, the Single Barrel Series is sure to captivate collectors and enthusiasts alike for years to come.